ROI-Driven paid search optimization
At our company, our success depends on getting you real results through PPC, and we measure those results in terms of ROI (Return on Investment). Every single day, our main goal is to increase your ROI by using actual data to design effective campaigns that turn clicks into valuable customers.
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
lyxem
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
At our marketing agency, we know that running a successful SEM (Search Engine Marketing) campaign is about much more than just getting your website to appear on Google. Other agencies in US and UK might stop there, but that’s not enough to get the best results.
We’re different because we focus on optimizing your SEM strategy to improve that conversion rate. Our goal is to get more potential customers to take action and get in touch with you, boosting your business and ensuring your SEM investment delivers exceptional results. With our approach, you’ll see the true power of SEM in driving real growth for your business.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists! Who has at least 2 years of experience handling different SEM campaigns in the local market. We’re here to work closely with you and find the best mix of strategy and implementation to reach your goals effectively. Let us help you create winning SEM campaigns that bring success to your business.
what you get
What is included in our paid search marketing services?
When you partner with Lyxem, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
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PPC audit services
When you choose Lyxem as your marketing agency, one of the first things we’ll do is conduct a thorough PPC audit for your business. This audit involves examining all the important parts of your current PPC campaign to see what’s working well and what needs improvement. We’ll then create a detailed report that breaks down every aspect of your PPC strategy and identifies areas that could use enhancement. Our goal is to help your business succeed, so we’ll also provide valuable recommendations on how to make your PPC efforts even better. The best part is, if your business has more than four employees and spends over $1000 per month on PPC, you qualify for a complimentary PPC audit! Just reach out to us, and we’ll be delighted to get started and boost your PPC performance.
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Remarketing services
At Lyxem, we’re experts in unlocking the true power of remarketing, especially on platforms like Google Ads. Remarketing allows you to keep track of people who have visited certain pages on your website and show them ads that match their interests. Our dedicated team is here to help you set up the tracking tools and design eye-catching remarketing ads that grab the attention of your desired customers. With our support, you’ll reach the right audience at the right time, maximizing your marketing impact and driving better results for your business.
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Geofencing ad services
At Lyxem, we’re dedicated to helping you make the most of geofencing to achieve powerful ad campaigns. Our team of experts will guide you in setting up the perfect geofences and integrating them into your Google Ads strategy. With this tailored approach, we’ll target the right audience at the right time, optimizing your advertising efforts for maximum impact and results that align precisely with your objectives. Count on us for comprehensive support and geofencing expertise!
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Social media ad services
While Google Ads is indeed a powerful tool for advertising, it’s crucial to understand that there are many other effective ways to display ads and reach your target audience. Social media platforms, in particular, offer fantastic paid advertising options that shouldn’t be ignored. As a marketing agency, we recognize that people spend about 28% of their time online on social media, making it a fantastic opportunity to connect with your audience. We’ll help you explore and leverage these social media platforms to engage with your customers and achieve remarkable results for your business.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
We match search intent with compelling ad copy and optimized landing pages to turn clicks into ROI. Our expertise ensures your success beyond just picking the right keywords.
Experienced PPC management
Our experienced paid search managers have a proven track record of running successful campaigns in various industries. With years of expertise and happy clients to support our work, we know what works and can deliver exceptional results for your business.
Google Premier Partnership
As a Google Partner agency, we're certified in all Google advertising and have exclusive access to direct support and resources. Your campaigns benefit from our insider knowledge, ensuring optimal results and value for your investment. Choose us for that competitive edge!
“Lyxem PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
500+ Client reviews
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
As a marketing agency, the budget needed for your PPC campaign will depend on various factors. We understand that each business is unique, and there is no one-size-fits-all answer. To determine the appropriate budget for your PPC campaign, we’ll start by understanding your business goals and objectives. Are you looking to drive more website traffic, generate leads, increase sales, or improve brand awareness? Once we have clarity on your goals, we’ll conduct thorough research on your industry, competitors, and target audience.
No, Lyxem’s fee is not included in the campaign budget. The campaign budget is separate and covers the actual advertising costs for your PPC campaigns, such as the cost-per-click charges on platforms like Google Ads or Bing Ads. Lyxem’s fee is the amount charged by our agency for our services, expertise, and efforts in managing and optimizing your PPC campaigns. This fee is typically a separate line item and is discussed and agreed upon separately from the campaign budget.
